The 21st century demographic trends are changing the paradigm of home – locally and internationally.
New forms of housing are required to respond to trends such as an ageing population, blended families, and single person households. The single family accommodation post-war model configuration is increasingly obsolete.
There is growing public interest and discussion on accommodation options that better meet Australians’ changing lifestyles and housing aspirations.
To achieve creative and innovative outcomes the skills of a Product Developer are required.
The product development capability is to:
- Provide innovative and entrepreneurial solutions which address emerging trends and market desires.
- Develop and create product by gathering and prioritising product and customer requirements.
- Identify target markets through communicating messages about the built form and undertaking community studies to identify community economic and social aspirations.
Implementing the product vision is achieved by understanding emerging trends and target markets.
Product development for property developers requires a unique combination of creative and analytical talents. An innovative entrepreneurial approach to conceptualise new ideas, and evaluate them objectively from community, marketing and financial perspectives.
Facilitation skills that invite conversations, coordinate and integrate aspirations, and manage expectations while creating bold solutions to complex planning issues produce successful results.